We market some clever companies all over New Zealand, they tell us they love us not just for our brains, but for our brawn. That is, our brains provide the solid strategy and clever ideas, whilst our brawn is our dogged commitment to meeting deadlines, budgets and targets. You don’t need to chase us, we ‘manage up’ and chase you!
As for exactly what we do – imagine having your very own internal marketing team – what would you get them to do? That’s what we do!
We immerse ourselves in your business to understand and align the marketing to your business strategy. We then compile the best specialist team for the task, and work towards developing a relationship with you that lasts years, not months. We understand business – you’re flat out, you need a team you can trust to get the job done with the care and urgency that it deserves. Most importantly, you need someone on your team that understands the bigger picture – who is always conscious of the impact on the business’s goals and reputation.
And finally, we’re a bit different from the traditional agency and consultancy structure, we like to think of ourselves as a new improved hybrid model – we don’t stop at strategic reports, we provide plans of attack; and we don’t take media or third party rebates, our guiding principle is to always act in our client’s best interests.
Whether it’s a completely new business launch, a website redevelopment, client newsletter or school holiday promotion, our strategic process is the same.
First we undertake research to discover insights. Second we use these insights to strategise the best approach for meeting your objectives. Third, we create the most compelling design and messaging. Fourth we deliver the plan through proactive project management. And fifth, we measure the effectiveness of our work. And then? Through effectiveness reporting we discover insights, so that the strategies we create and deliver in future measure up better every time.