One-on-one interviews with wine makers and decision makers from the Central Otago region revealed a further requirement for superior customer relations and communication.
Position VinPro as the end-to-end support service for local wine growers and share their dedicated commitment to service, industry standards and client understanding.
A brand refresh using existing logo with injection of fresh colours and brand graphics, and photoshoot portraying the characters of the company.
Provision of marketing guidance to newly recruited customer relations manager. Development of industry publication advertorials, fresh and informative bi-monthly email newsletters and website rebuild with customer login and resource centre.
Positive feedback and ongoing relationship building with Central Otago clients and community, the VinPro team and other stakeholders.
Sarah Ramsay & Melissa Cottle