Interviews with clients emphasised that owner Jason’s key strength lay in his hassle-free and to-the-point business approach. We also discovered through focus groups with JTech that their main competition was from internationally based plastic manufacturers.
Immersion's key strategy was to reposition JTech away from overseas manufacturers based on their own core strengths and internationally competitive production capacity.
Immersion overhauled JTech’s full brand image and developed the repositioning statement ‘Manufacturing Straight-Up Results’. We created a full set of brand guidelines for JTech including a new logo, color palette, fonts and photoshoot portraying all aspects of JTech's business.
Immersion was responsible for the initial roll out of the repositioned branding including the development of a new website, signage, printed collateral, stationery and brand guidelines.
Positive response to JTechs's new logo, branding and website from current clients. JTech also suspect the website has contributed to recent new enquiries.