Immersion was approached by Artemis, one of New Zealand’s leading plant medicine companies, who required immediate marketing support to cover the role of their marketing manager while on maternity leave.
Immersion was only too happy to step in, and have enjoyed getting to know Sandra, Leigh, and the team, and strategising how to add even more marketing value to the already well established Artemis brand.
Immersion have regular WIPs onsite with the Artemis team, and is able to provide varied marketing support. Immersion’s assistance to date has included working with Artemis’ existing creative agency Special Group on Artemis’ brand development, which was at a critical phase, overseeing photoshoots and in-store promotions, sales support and creating collateral, and managing the redevelopment of the Artemis website.
As well as reactive cover, Immersion have just finished updating the marketing plan and budget for the next calendar year, and is excited to be able to continue to add value and work alongside the Artemis team, tying in a greater digital focus.
Immersion has met key deadlines and has received great feedback from the Artemis team. Similarly, feedback at conferences and events where Artemis have launched new branding and supporting collateral has also been positive. Due to the success of Immersion's work with Artemis to date, Immersion has been trusted to deliver a new annual marketing plan for Artemis, taking Immersion from a reactive role, to a far more strategic and proactive partnership with Artemis.
Sarah Ramsay, Sarah Jones, Melissa Cottle